Product Detail

  • 6x cleaning power*
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.
  • #1 recommended by washing machine manufacturers**.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using 1 dose of base Tide vs. 6 doses of the leading bargain liquid detergent, base variant.

**Based on co-marketing agreements


Measure with cap.

  • For medium loads, fill to bar 2.
  • For large loads, fill to bar 4.
  • For HE full loads, fill to bar 5.
Add clothes, pour into dispenser, start washer.

Usage Instructions: 

Follow care label instructions, then sort.
Test inside seam for colorfastness.

Liquid Measurement Instructions for the Tide Collection


Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colors?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colors?
A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colors, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.


Ensuring the safety of our Tide® line of fabric care products is a responsibility that P&G takes very seriously. Before any product can appear on store shelves, it must be demonstrated safe to use as intended. But that is only the beginning of our journey. The Earth's resources are limited and valuable, and we have an obligation to future generations to use these resources wisely.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

write review blank
rating review selected
4.67/5 (3)
100% Recommended

Reviews Text

*Your Location
Huntsville ON
write review blank
rating review selected

Love the product but have noticed the "new" look doesn't suds the same as before. I measure before adding to the water but it doesn't make much suds. Could someone tell me why this is??? Thanks.

Recommend Product

*Your Location
Strathmore, AB
write review blank
rating review selected

Can't find it!

I'm getting frustrated as it is very hard trying to find the bleach alternative detergent. I have been using this one for years and it works the best. Why can't I find it at my big name stores? Are you discontinuing this product, I hope you are not. Please respond!

Recommend Product

*Your Location
Winnipeg , manitoba
write review blank
rating review selected

Where to buy

I love your product, and have been using it. For 35 years. But it is getting harder to find the powder and liquid as well with bleach in it. Please tell me where I can find it. So I can stay a true user.

Recommend Product